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PSA’s Riches in Europe Will Define its Global Strategy and Ultimately, the Destiny of Citroën

PSA’s Riches in Europe Will Define its Global Strategy and Ultimately, the Destiny of Citroën

Recent financial announcements by PSA indicate that the company is considerably healthier today than it was when Carlos Tavares took over as CEO at the end of 2013. At that point, it was losing 3.3 billion euros annually, but by the end of 2018 PSA was cash positive with 9.1 billion euros, about 3. ...

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