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Citroën’s Most Lucrative Sponsorship Deals

Citroën’s Most Lucrative Sponsorship Deals

Citroën founder André Citroën knew how to market his cars.In 1925, he rented the Eiffel Tower, then lit the Parisian landmark with 250,000 bulbs arranged to display 'Citroën'.It stayed on the tower until 1934, and remains, to this day, one of his brilliant marketing moves.Many years later, the ...

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