Citroën Harkens to the Past to Brand its Future
“Citroën Inspired By You Since 1919” is a new brand advertising campaign launched today to promote the message “Our vision of mobility comes from your desire for freedom”.
Citroën’s DS 5LS R Concept Video – It Was a Disappointment
The latest effort from Citroën marketing is a video clip that pays homage to the 1976 short film by Claude Lelouch entitled “C’etait un Rendez-Vous”, (It Was An Appointment). In the original film, Lelouch gives French film buffs a gripping single perspective viewpoint from what is supposed to be a …
Movember Videos Feature Citroën DS
To draw attention to the annual sprouting of moustaches on thousands of men’s faces, in Canada and around the world this November, four promotional videos featuring a Citroën DS were shot in Toronto. Movember raises funds and awareness for men’s health, specifically prostate cancer and male mental health initiatives. The …