Citroën launched a new brand advertising campaign today to promote the message “Our vision of mobility comes from your desire for freedom” and to do so the company produced a video titled “Citroën Inspired By You Since 1919”. The theme of the video associates Citroëns, commencing with the 2CV, with …
The latest effort from Citroën marketing is a video clip that pays homage to the 1976 short film by Claude Lelouch entitled “C’etait un Rendez-Vous”, (It Was An Appointment). In the original film, Lelouch gives French film buffs a gripping single perspective viewpoint from what is supposed to be a …
To draw attention to the annual sprouting of moustaches on thousands of men’s faces, in Canada and around the world this November, four promotional videos featuring a Citroën DS were shot in Toronto. Movember raises funds and awareness for men’s health, specifically prostate cancer and male mental health initiatives. The …
