Peugeot Selected To Be PSA’s Return To North America
The fact that PSA has announced their return to North America touting Peugeot as the brand they will offer here, states what their market intention is world-wide for brand recognition.
The fact that PSA has announced their return to North America touting Peugeot as the brand they will offer here, states what their market intention is world-wide for brand recognition.
Larry Dominique, CEO of PSA Group North America, told reporters after an Automotive Press Association meeting in Detroit, that he has narrowed 15 states and 4 Canadian provinces as top picks and possible points of entry for sales as PSA Group continues to ramp up plans to return to North …
PSA Group CEO Carlos Tavares said at the Frankfurt Auto Show this week that the company is engineering its next generation of vehicles to meet U.S. regulations as part of its planned return to North America. “That means that from three years down the road we’ll be able to push …
PSA’s CEO Carlos Tavares’ statement last year that the company plans to return to North America starting with car sharing garnered much skepticism. Will it be the way to entice North Americans to purchase product by exposing them to Citroën in hired rides? With no dealership network or the ability …
The latest news from an interview at the Paris Auto Show with PSA Peugeot Citroën DS CEO Yves Bonnefont, reveals a few more details about the timing and scope of their announced intent to re-enter the Canadian and US markets early in the next decade with its DS upscale brand. …
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