Finally — Time for Brand Reckoning at Stellantis?
The decisions made will shape not only the fate of several historic brands, but also Stellantis’ ability to remain competitive in an increasingly crowded market.
PSA Agrees to Buy Opel and Vauxhall in $2.3 Billion Deal
PSA Group is betting that size matters in Europe’s saturated car market as closes its deal with GM to buy Opel and its UK sister brand Vauxhall. Despite years of losses for the two under GM, PSA will pay 1.8 billion euros ($1.9 billion US) as the French manufacturer bolsters …
PSA Group Looks to Acquire Opel
GM and PSA Group (Peugeot and Citroën), confirmed today that discussions are underway to “exploring numerous strategic initiatives aiming at improving profitability and operational efficiency, including a potential acquisition of Opel Vauxhall by PSA.” Both companies said there is “no assurance that an agreement will be reached”. While little is …