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Citroën Germany Wins 5 Awards for Its Zitron Campaign

Citroën Germany Wins 5 Awards for Its Zitron Campaign

In 2019, when Citroën was celebrating its Centenary, Citroën in Germany was doing the same, but with a twist…It also changed its name for the duration of an innovative marketing campaign.That move had such an impact that the jury of the Art Directors Club festival in New York City has just rewa ...

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