In the mid 1990s, Chrysler’s heyday, after its resuscitation in the Lee Iaccocca era and the success of the K-Car, the company decided to set their sights on developing techniques that pushed manufacturing limits toward new automotive frontiers.
At the time, Bob Lutz was the head of Chrysler. He owned a Traction Avant and had an appreciation for the 2CV, its remarkable development history, and the impact it had in mobilizing French rural folk following World War II. The number three person at Chrysler was François Castaing. He was originally sent over to North America by Renault when they still had their eye on the US market. When that fizzle, he joined Chrysler and rose to be in charge of production.
François Castaing challenged a group of free-spirited Chrysler engineers to design and build a unique automobile for the vast number of people around the world who could afford nothing but a bicycle. This project became known internally as “The China Car.”
The China Car is a new book by François Castaing that provides much greater detail about a project that has fascinated many of us in the Citroën community.
It has often been referred to as the CCV (China Concept Vehicle) as it publicly called at the time — (two Cs and a V – a spin on the 2CV in our community – as it was common knowledge that Dave Allen sold Chrysler a ‘50s 2CV that he sourced from Maine). Chrysler took it apart to determine how to build a basic vehicle for China with many of the attributes of the 2CV. When Chrysler decreed their specifications for an emerging market vehicle, they were:
1) To be an economical small car that people would purchase to be used in harsh remote environments.
2) To be spacious to accommodate five adults and their luggage, yet be minimalist in components used and in its servicing.
3) To have low petrol consumption and sufficient ground clearance to drive over almost any terrain.
Castaing knew that these were almost identical (save for adding one more adult) to what Pierre-Jules Boulanger had cited back in the early 1930s in his design brief for Citroën’s TPV project, the forerunner of the 2CV.
The book discusses how motivated Chrysler engineers with their suppliers/partners created an affordable automobile for the world’s poor using recycled plastic. Early on, the team discovered that molding large parts of the new vehicle in recycled plastic might be the only way to achieve their goal. Polyethylene Terephthalate or PET is the common plastic material most of our bottles are made of. PET is safe, reusable, and inexpensive, but as an example, we in the USA throw away 35 billion empty bottles every year to landfills, streets, parks, and waterways.
This book closely examines the challenges of producing plastic car bodywork, the difficulties of selling the car inside the company as well as outside to consumers, and the reasons why the project was unsuccessful and finally canceled. It provides an unflinching look at how decisions were made at Chrysler and illustrates that the CCV was far more developed than we had ever thought!
Format: Paperback, 6” by 9”, 120 pages
Photos: 22 color and 5 black & white illustrations
ISBN-13: 978 1 935007 30 2
About the Author
François J. Castaing retired in 2000 as technical advisor to the Chairman of Chrysler Corporation. Before then Mr. Castaing spent 13 years with Chrysler Corporation, where he held various positions, including Vice-President of Vehicle Engineering from 1988 to 1996 and President of Chrysler International from 1996 to 1997. Mr. Castaing was Vice-President of Engineering and Group Vice-President Product and Quality of American Motors from 1980 until Chrysler acquired that company in 1987.
Mr. Castaing, a mechanical engineer born in Marseille, France, began his career with Renault as Technical Director of Renault Sport. He moved with his family to the US in 1980. Mr. Castaing is currently Chairman of the Board of FIRST in Michigan, and on the Board of Gentherm Corporation.