Here’s sheer lunacy in action at Citroën;  In an effort to establish DS as it’s own brand the company has decided to disavow their role in the creation of the of the original DS and the SM.  And that decision is most assuredly going to destroy brand loyalty!   Click here and see how Citroën now presents its origins:

Citroen UK Origins webpage

This discovery was mentioned in an excellent editorial by Ian Seabrook published by Hubnut on July 26.   Read it in full here.  We couldn’t agree more!

Citroen Destroys Brand Loyalty