Here’s a Citroën concept that got little press coverage with its introduction at this year’s Geneva International Motor Show probably because, from outside appearances, it appeared the brand simply added a Westfalia-like pop-top to their standard SpaceTourer van, rim accents and tacked some press distracting body-wrap camouflage on its upper portion.

Citroën’s press release was a bit more ambitious, stating; “The SpaceTourer The Citroënist Concept is faithful to 100 years of history of a brand that has always worked in the service of mobility and escape accessible to the greatest number. Modern and connected, it symbolizes the dynamism of Citroën in the territory of motorhomes.”

If one bothered to stop and look inside they would have discovered a “night” configuration where 2 people can sleep in the dedicated berth above the cockpit. Citroën claims that SpaceTourer The Citroënist Concept benefits from numerous functional layouts and becomes a multi-functional van to live and work in comfort and serenity creating a friendly space with swivel front seats and easy storage spaces.

At the show it was equipped with a multimedia cabinet incorporating a smooth work surface and a retractable TV screen, an interior floor bike rack and an on-board shower that can be used while standing under the rear door.

Mechanically the vehicle incorporates all-wheel drive, made by car partner Dangel.

The press release goes on to say; “Bringing all the DNA of the Brand with its bold design and promise of comfort, the name “The Citroënist” is a nod to the community of fans. A name perfectly suited to this modern van that allows you to escape in comfort in an object with a unique character.”

According to Citroën; “To reinforce the identity of this concept with functional design, SpaceTourer The Citroënist Concept appropriates the elegant white and black color code which ensures an exterior-interior harmony.”

As seems to be the norm these days, the big push from Citroën is the boutique of “The Citroeniste”labelled accessories that the company feels will appeal to those that want to flaunt the brand as they travel about on their adventures! Items such as; mugs, a notebook, pen, USB key, jacket, and a bicycle (by Martone Cycling Co.) that people were able to order for 950 euros at Citroën’s stand at the Geneva Motor Show or directly via their online shop.

See for yourself in this video:

Citroën hopes to get millennials mobile and experiencing the panorama of the great outdoors.