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DS Brand to Sell Only Electrified Vehicles Starting In 2025

DS Brand to Sell Only Electrified Vehicles Starting In 2025

PSA Peugeot Citroën's DS brand plans to phase out gasoline and diesel powertrains altogether within the next few years."Starting in 2025, each new DS will be launched exclusively with electrified powertrains," CEO Yves Bonnefont said in a statement.  This move follows Volvo, which announced la ...
In Opel We Trust – Analysis of PSA’s Return to the U.S. Plans

In Opel We Trust – Analysis of PSA’s Return to the U.S. Plans

Editorial:  We are dumbfounded by PSA’s recent announcements of their return to the USA.  The most recent stating that they are locating their head office in Atlanta, emulating the decision of Mercedes Benz (PSA's aspiring target?) to locate there.  Mercedes however ...
Another Update to the Peugeot/Citroën North American Return Strategy

Another Update to the Peugeot/Citroën North American Return Strategy

At the North American International Auto Show in Detroit, PSA CEO Carlos Tavares announced that the company has “people working on cars now” for the U.S. market. Tavares went on to say that as part of PSA Group's return to North America it is asking some Opel engineers based in Ruesselsheim, Ger ...
PSA Announces it is Engineering Next Generation Cars for US Standards

PSA Announces it is Engineering Next Generation Cars for US Standards

PSA Group CEO Carlos Tavares said at the Frankfurt Auto Show this week that the company is engineering its next generation of vehicles to meet U.S. regulations as part of its planned return to North America.  "That means that from three years down the road we'll be able to push the button, if w ...
Larry Dominique to Head PSA’s Return to North America

Larry Dominique to Head PSA’s Return to North America

Yesterday PSA (Peugeot, Citroën, DS and now Opel and Vauxhall) announced that it is taking its first significant step to re-enter the U.S. market by naming former TrueCar and Nissan executive Larry Dominique to spearhead the project.  Larry DominiqueDominique, 54, will be senior vice president ...
More Details of PSA’s Return to North America Announced

More Details of PSA’s Return to North America Announced

PSA’s CEO Carlos Tavares' statement last year that the company plans to return to North America starting with car sharing garnered much skepticism. Will it be the way to entice North Americans to purchase product by exposing them to Citroën in hired rides? With no dealership network or the abilit ...
PSA Agrees to Buy Opel and Vauxhall in $2.3 Billion Deal

PSA Agrees to Buy Opel and Vauxhall in $2.3 Billion Deal

PSA Group is betting that size matters in Europe’s saturated car market as closes its deal with GM to buy Opel and its UK sister brand Vauxhall. Despite years of losses for the two under GM, PSA will pay 1.8 billion euros ($1.9 billion US) as the French manufacturer bolsters its defenses in a peak ...
PSA Sees Profits Almost Double

PSA Sees Profits Almost Double

PSA Group (Peugeot and Citroën) has reported a 92% increase in profit last year to 1.73bn euros, this as it considers buying General Motors' Opel and Vauxhall brands.PSA's possible purchase of GM's European brands has raised fears of job losses at Vauxhall in the UK.  On Wednesday, PSA said it ...
PSA Group Looks to Acquire Opel

PSA Group Looks to Acquire Opel

GM and PSA Group (Peugeot and Citroën), confirmed today that discussions are underway to “exploring numerous strategic initiatives aiming at improving profitability and operational efficiency, including a potential acquisition of Opel Vauxhall by PSA.”  Both companies said there is “no a ...
Citroën Returns to North America – Sort Of

Citroën Returns to North America – Sort Of

At the Paris Auto Show this week Groupe PSA – which includes Peugeot, Citroën and DS, provided a bit more information as to how and when they will make a return to North America.  We first found out about the strategy earlier this year when the news was discovered buried on Page 31 of a slide de ...
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