With Stellantis reporting revenues up 12% in Q1 2022, three other things the company announced this month may provide some insight into the future of the Citroën brand.:
Stellantis CEO Carlos Tavares presented his strategic plan for the company to 2030, but only once was there specific mention of Citroën.
“Record results prove that Stellantis is well positioned to deliver strong performance, even in the most uncertain market environments,” Chief Executive Carlos Tavares said in a statement today.
Stellantis CEO Carlos Tavares stated some plain and refreshing truth this week about the automotive industry’s move to electrification.
DS Automobiles will keep selling cars in China and next year will unveil a new plan to boost disappointing sales.
It was announced on Tuesday that Mike Manley will step down from his role as Head of Americas for Stellantis
If Citroën and Peugeot compete in essentially the same market segment, they could cannibalize Opel’s sales and the brand’s foray into the Chinese market.
Taken together, the many brands of Stellantis have great promise. The speed and relative ease with which Stellantis’ car plants across the world can now switch to building a model from a sister company miles away offers great flexibility to respond quickly to changing demands.
We find it telling that Stellantis press releases mention most of the brands assimilated into the new company, but Citroën seems to be absent in many.
Does the need for government revenue take precedent over the hardship such measures, if successful, will have on France’s automobile manufacturing sector? It would seem so…