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Citroën Confirms Focus On India

Citroën Confirms Focus On India

It would appear that the direction we predicted for Citroën on March 17 has become a reality with yesterday’s acknowledgement by CEO Linda Jackson, that Citroën will launch sales in India no later than the end of 2021.Jackson told Automotive News Europe that the India push will be led by design ...
PSA’s Riches in Europe Will Define its Global Strategy and Ultimately, the Destiny of Citroën

PSA’s Riches in Europe Will Define its Global Strategy and Ultimately, the Destiny of Citroën

Recent financial announcements by PSA indicate that the company is considerably healthier today than it was when Carlos Tavares took over as CEO at the end of 2013. At that point, it was losing 3.3 billion euros annually, but by the end of 2018 PSA was cash positive with 9.1 billion euros, about 3. ...
Peugeot Selected To Be PSA’s Return To North America

Peugeot Selected To Be PSA’s Return To North America

PSA’s CEO Carlos Tavares confirmed on Feb 26 that the company will reintroduce Peugeot vehicles as part of a 10-year plan to sell cars again in North America.Larry Dominique, PSA's North America chief, stated that Peugeot is the “best fit” for the North American market, based on consumer awar ...
PSA Picks 15 States and 4 Canadian Provinces for Car Sales

PSA Picks 15 States and 4 Canadian Provinces for Car Sales

Larry Dominique, CEO of PSA Group North America, told reporters after an Automotive Press Association meeting in Detroit, that he has narrowed 15 states and 4 Canadian provinces as top picks and possible points of entry for sales as PSA Group continues to ramp up plans to return to North America.&nb ...
DS Brand to Sell Only Electrified Vehicles Starting In 2025

DS Brand to Sell Only Electrified Vehicles Starting In 2025

PSA Peugeot Citroën's DS brand plans to phase out gasoline and diesel powertrains altogether within the next few years."Starting in 2025, each new DS will be launched exclusively with electrified powertrains," CEO Yves Bonnefont said in a statement.  This move follows Volvo, which announced la ...
In Opel We Trust – Analysis of PSA’s Return to the U.S. Plans

In Opel We Trust – Analysis of PSA’s Return to the U.S. Plans

Editorial:  We are dumbfounded by PSA’s recent announcements of their return to the USA.  The most recent stating that they are locating their head office in Atlanta, emulating the decision of Mercedes Benz (PSA's aspiring target?) to locate there.  Mercedes however ...
Another Update to the Peugeot/Citroën North American Return Strategy

Another Update to the Peugeot/Citroën North American Return Strategy

At the North American International Auto Show in Detroit, PSA CEO Carlos Tavares announced that the company has “people working on cars now” for the U.S. market. Tavares went on to say that as part of PSA Group's return to North America it is asking some Opel engineers based in Ruesselsheim, Ger ...
PSA Announces it is Engineering Next Generation Cars for US Standards

PSA Announces it is Engineering Next Generation Cars for US Standards

PSA Group CEO Carlos Tavares said at the Frankfurt Auto Show this week that the company is engineering its next generation of vehicles to meet U.S. regulations as part of its planned return to North America.  "That means that from three years down the road we'll be able to push the button, if w ...
Larry Dominique to Head PSA’s Return to North America

Larry Dominique to Head PSA’s Return to North America

Yesterday PSA (Peugeot, Citroën, DS and now Opel and Vauxhall) announced that it is taking its first significant step to re-enter the U.S. market by naming former TrueCar and Nissan executive Larry Dominique to spearhead the project.  Larry DominiqueDominique, 54, will be senior vice president ...
More Details of PSA’s Return to North America Announced

More Details of PSA’s Return to North America Announced

PSA’s CEO Carlos Tavares' statement last year that the company plans to return to North America starting with car sharing garnered much skepticism. Will it be the way to entice North Americans to purchase product by exposing them to Citroën in hired rides? With no dealership network or the abilit ...
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