It was announced on Tuesday that Mike Manley will step down from his role as Head of Americas for Stellantis
If Citroën and Peugeot compete in essentially the same market segment, they could cannibalize Opel’s sales and the brand’s foray into the Chinese market.
Taken together, the many brands of Stellantis have great promise. The speed and relative ease with which Stellantis’ car plants across the world can now switch to building a model from a sister company miles away offers great flexibility to respond quickly to changing demands.
We find it telling that Stellantis press releases mention most of the brands assimilated into the new company, but Citroën seems to be absent in many.
Does the need for government revenue take precedent over the hardship such measures, if successful, will have on France’s automobile manufacturing sector? It would seem so…
This gives each brand about one-and-a-half to two product cycles to see if their ideas are taking hold, and more important — profitable to the company.
“We will not need to call on European CO2 credits and FCA will no longer have to pool with Tesla or anyone.”
The possibility that Stellantis will ever bring back Citroën to the North American market is further diminished by today’s announcement.
For the fourth quarter of 2020, Stellantis has managed make a profit despite falling sales.
Stellantis shares rise 8% on their European market debut.