Finally — Time for Brand Reckoning at Stellantis?
The decisions made will shape not only the fate of several historic brands, but also Stellantis’ ability to remain competitive in an increasingly crowded market.
History of Citroën since it was absorbed by Peugeot in 1974
Nigel Wild, a noted long time Citroên enthusiast in the UK and regular contributor to the Citroënian, recently wrote an excellent synopsis of Citroën since it was absorbed by Peugeot in 1974.
The Stark Contrast Between Today’s Tesla and Citroën in the 1950s
Had Citroën operated in the manner Tesla has, the DS would have lasted about as long as the Edsel.
Stellantis to Bank on Opel to Rejuvenate China Sales
If Citroën and Peugeot compete in essentially the same market segment, they could cannibalize Opel’s sales and the brand’s foray into the Chinese market.
Decision Still to Come About Citroën Museum Location
The association l’Aventure Peugeot Citroën DS must deliver its verdict in September as the lease for the present building in Aulnay-sous-Bois ends in 2022.
Association L’Aventure Proposes New Museum for Peugeot, Citroën and DS
Two cities in France are vying for a an opportunity to be the location of a new museum that will bring together Peugeot, Citroën and DS brand’s entire collection.
Interesting TV Documentary: “Louis Renault – André Citroën: La Course Du Siècle”
This Wednesday December 14th, the French TV network France3 will broadcast an outstanding feature on the history of Citroen and Renault. For those who are able to record the production, get ready at 20:30h CET to hear about the rather rarely known history of the early last century. Translated by …