Association L’Aventure Proposes New Museum for Peugeot, Citroën and DS

Two cities in France are vying for a an opportunity to be the location of a new museum that will bring together Peugeot, Citroën and DS brand’s entire collection (700 vehicles), in a single exhibition space that will also include a workshop, a store and an event area.

It has been reported in the French press that the small town of Lohéac – (southwest of Rennes) in Brittany, which hosts rally cross events and already has an automobile museum, has applied to be the location for the L’Aventure complex. Lohéac has proposed an area of 8 hectares very close to a motor racing and karting circuit — a move supported by the Minister for Europe and Foreign Affairs – Jean-Yves Le Drian.

Another location under consideration is Bievres in Lie-de-France, just southwest of Paris.

A final decision is supposed to be made by Xavier Peugeot, president of the association l’Aventure, by the end of the month.

Presumably this means that the Musée de l’Aventure Peugeot, in Sochaux and Le Conservatoire Citroën at Aulnay-sous-Bois (northeast of Paris, near Charles De Gaulle Airport) will be merged into one venue.

With this announcement, it would appear that a further homogenization process of Peugeot and Citroën is underway at Stellantis.