Citroën to be “Trimmed” as Part of Stellantis’ Overall Brand Strategy
The company intends to reposition brands such as Citroën, Opel, and Alfa Romeo into regional or niche roles.
Finally — Time for Brand Reckoning at Stellantis?
The decisions made will shape not only the fate of several historic brands, but also Stellantis’ ability to remain competitive in an increasingly crowded market.
History of Citroën since it was absorbed by Peugeot in 1974
Nigel Wild, a noted long time Citroên enthusiast in the UK and regular contributor to the Citroënian, recently wrote an excellent synopsis of Citroën since it was absorbed by Peugeot in 1974.
Stellantis to Bank on Opel to Rejuvenate China Sales
If Citroën and Peugeot compete in essentially the same market segment, they could cannibalize Opel’s sales and the brand’s foray into the Chinese market.
Decision Still to Come About Citroën Museum Location
The association l’Aventure Peugeot Citroën DS must deliver its verdict in September as the lease for the present building in Aulnay-sous-Bois ends in 2022.
Association L’Aventure Proposes New Museum for Peugeot, Citroën and DS
Two cities in France are vying for a an opportunity to be the location of a new museum that will bring together Peugeot, Citroën and DS brand’s entire collection.
French Courts Go After Citroën in Dieselgate
Does the need for government revenue take precedent over the hardship such measures, if successful, will have on France’s automobile manufacturing sector? It would seem so…
The History of Pioneer Automotive in Edmonton, Alberta, Canada
Pioneer Automotive was known in Edmonton, Alberta as a place to talk Citroën, to buy needed parts or to take your Citroën in for repairs
Agnelli, Peugeot families agree to consult on Stellantis
The accord will allow the two companies to exchange views, while leaving them free to vote as they choose and not carrying any obligation to coordinate their actions as Stellantis shareholders.
Stellantis Scraps Plan for USA Peugeot Launch
The possibility that Stellantis will ever bring back Citroën to the North American market is further diminished by today’s announcement.