“In the 1970s, a car was weighing 700kg. Today an average car is weighing 1300kg. Tomorrow an average car will weigh two tonnes.”
A few factors that give some indication as to the future of Citroën within Stellantis.
If India, with its low-cost supplier base, is able to meet the company’s quality and cost targets by the end of 2023, it could open the door to exporting EVs to other markets
Not only does Ravi nicely encapsulate the history and innovation of the DS, but at the end he mentions the half dozen or so that were in the country in the 1970s.
With Stellantis reporting revenues up 12% in Q1 2022, three other things the company announced this month may provide some insight into the future of the Citroën brand.:
Though Indians have never been great fans of French cars (with the notable exceptions of a handful of royal Francophiles), a fairly decent number of the Traction Avants have been imported and are arguably the most popular French car ever in India.
The film contains some incredible archive footage of a Kégresse track vehicle and then La Croisière Jaune — the trans-Asian expedition in 1931/1932 that was organized by Citroën to promote their Kégresse vehicles and further the company’s reputation for reliability.
Citroën has disclosed plans to launch its C3 in India in the first half of the next year to get into the fast-growing sub-4 meter segment. The company said that the C3 will be the first model in a family of three vehicles aimed at the international market, developed and …
Citoën intends to be among the top players in India in the medium to long term, taking advantage of the evolution of the passenger vehicles market in the country, currently dominated by Maruti Suzuki and Hyundai.
A momentous day for Stellaantis and Carlos Tavares, its CEO, January 4, 2021 may also prove to be the day that casts the future for Citroën.