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Larry Dominique to Head PSA’s Return to North America

Larry Dominique to Head PSA’s Return to North America

Yesterday PSA (Peugeot, Citroën, DS and now Opel and Vauxhall) announced that it is taking its first significant step to re-enter the U.S. market by naming former TrueCar and Nissan executive Larry Dominique to spearhead the project.  Larry DominiqueDominique, 54, will be senior vice president ...
PSA Peugeot Citroën Clarifies Strategy for Return to North America

PSA Peugeot Citroën Clarifies Strategy for Return to North America

If you were expecting innovation regarding PSA Peugeot Citroën’s recently announced plans to return to the Canadian and US markets, the strategy that the company’s CEO, Carlos Tavares elaborated upon in a Paris press conference on April 5, 2016 was a new direction for PSA, but one that is being ...
More Details of DS North American Intentions

More Details of DS North American Intentions

The latest news from an interview at the Paris Auto Show with PSA Peugeot Citroën DS CEO Yves Bonnefont, reveals a few more details about the timing and scope of their announced intent to re-enter the Canadian and US markets early in the next decade with its DS upscale brand.Bonnefont said to Autom ...

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