Citroën to be “Trimmed” as Part of Stellantis’ Overall Brand Strategy
The company intends to reposition brands such as Citroën, Opel, and Alfa Romeo into regional or niche roles.
The company intends to reposition brands such as Citroën, Opel, and Alfa Romeo into regional or niche roles.
The automaker’s overseas lineup includes several models—particularly electric vehicles—that would appeal to Canadian drivers.
In this case a Citroën Jumpy with Ram style headlights, front end and a few Ram nameplates and logos tacked on for good measure.
This disparity highlights the complex dynamics of executive pay, especially during periods of significant company losses.
The decisions made will shape not only the fate of several historic brands, but also Stellantis’ ability to remain competitive in an increasingly crowded market.
Citroën made a grand return with a massive display featuring their ELO MPV concept along with seven historic models.
Will it be the new location for the Citroën collection from Le Conservatoire to be on public display once again?
Citroën announced that will join Formula E in Season 12, taking over from Maserati’s entry in the all-electric championship.
Henri-Jacques Citroën posted about his last visit to the Citroën Conservatory which Stellantis has now closed.
With Antonio Filosa set to officially become Stellantis CEO on June 23, earlier this month it was announced that he has chosen to lead Stellantis from Detroit, Michigan.
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