Sven Väth is a German DJ and electronic music producer who’s career in electronic music has spanned over 30 years. He made his mark in the music community by being one of Germany’s pop stars in the nineties and is recognized for cultivating the underground electronic music scene.
In 2001 he produced, along with Jörn E. Wuttke & Roman Flügel, a music video in which he and french avant-garde electronic music producer Miss Kittin were featured singing the very sensual “Je t’aime… moi non-plus”.
The other two stars of the video are a pair of Citroën SMs, that become the medium for the prorogation of its theme. In a visual that eludes to the drug culture of the era, it still ranks as one of the most obscure and obfuscate videos of all time. At the end of it the SMs morph in the Concorde!
Although SMs were the obvious choice for this video, the influence of these two Citroëns can be traced back over two decades prior.
“Je T’aime…Moi Non Plus” (Meaning: I Love You…Me Neither) is the single most famous song of French singer Serge Gainsbourg. Regarded as one of the most important figures in French pop, he was renowned for often provocative and scandalous releases which caused uproar in France. He wrote the song in 1967 and sang it with his then lover, Brigitte Bardot. Two years later, in 1969, Gainsbourg recorded the song with his then lover English singer Jane Birkin:
Even then there was a Citroën connection in that not only in the video can you see a 2CV Truckette and a DS pass by, but after its release Jane Birkin posed for one of the most iconic DS Cabriolet photo shoots:
