At the Frankfurt Motor Show in September, Frederic Banzet, Directeur Général de Citroën, announced that the Wild Rubis (ruby) will be produced for the Asian market. We are hearing today that the Wild Rubis name will give way to the production model being called the X7 DS and taking its place as the top-of-the-line SUV in DS model range.

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Wild Rubis concept

The X7 DS, designed to compete with the BMW X3 and Audi Q5, is expected to keep the lines of the Wild Rubsis concept and the range of engines should be similar to that available for the DS5 concept. As with the Numero 9 concept announced in early 2012, which will be produced for the Asian market and introduced as Citroën’s flagship DS9 sedan, the X7 DS will be for east Asia only with no plans to bring it to the European, South American, African or Australian markets.

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Numero 9 concept

While we await Citroën to officially confirm or deny the rumor, it’s a pretty safe bet that both these cars will be built to the economics of Chinese production and market target in mind.