Granted the DS could use a bit more power, but this?

There have been various attempts over the years to improve upon the DS.  This latest 911DS exercise by the visual communication studio Brandpowder attempts to graft the front end of a Porsche 911 to Flaminio Bertoni’s timeless DS design.  Even if the intent was to make a 911 more of a Panamera, compromising the artful lines of a DS was not way to accomplish it.   Then adding an enlarged set of tires to make it look like a pony car?   But wait, – it gets worse; Rather than dropping the turbocharged 260 horsepower engine in the DS front end and retaining front wheel drive, they locate the Porsche power plant in the rear.   Heck, just go full tilt and stick a Tatra T87 center fin and back end on the thing!

Why is it that people want to continually try and improve (and in this case combine) these two iconic automobiles?  Now this horrendous hybrid is going to show up in internet search engines for both, diluting the superb styling and and engineering appreciation of the original models.

If you can stomach it, here’s a link to the Brandpowder site showing other visuals and how the project evolved.


  1. […] Considered today the most advanced car ever produced, for the amount of innovation it had in every detail. […]

  2. […] The Challenge: take the two most beautiful cars ever made, the sexiest babes on wheels that ever happened to roam the planet, and put them together, literally. If this sounds totally crazy to you, it’s because it is. Nobody attempted something so complicated, before. The technical challenges are enormous even to the most skilled team of mechanics and nobody, it must be said, ever dared to touch these holy icons of design, two sweethearts which rank in the top 5 Car of the Century, a hall of fame where Ferdinand Porsche, no less, figures as the first and foremost Car Engineer of the Century. Citroen DS, designed in 1955 by italian designer and sculptor Flaminio Bertoni, is still considered today the most advanced car ever produced, for the amount of innovation it had in every detail. […]

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