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Larry Dominique to Head PSA’s Return to North America

Larry Dominique to Head PSA’s Return to North America

Yesterday PSA (Peugeot, Citroën, DS and now Opel and Vauxhall) announced that it is taking its first significant step to re-enter the U.S. market by naming former TrueCar and Nissan executive Larry Dominique to spearhead the project.  Larry DominiqueDominique, 54, will be senior vice president ...
PSA Peugeot Citroën Clarifies Strategy for Return to North America

PSA Peugeot Citroën Clarifies Strategy for Return to North America

If you were expecting innovation regarding PSA Peugeot Citroën’s recently announced plans to return to the Canadian and US markets, the strategy that the company’s CEO, Carlos Tavares elaborated upon in a Paris press conference on April 5, 2016 was a new direction for PSA, but one that is being ...
Citroën’s new E-Méhari revives the 70s in electric fashion

Citroën’s new E-Méhari revives the 70s in electric fashion

In conjunction with the COP21, the 2015 UN Conference on Climate Change, being held in Paris Citroën unveiled the new E-Méhari at a launch event at their design center in Velizy-Villacoublay (near Paris), today.  Destined for production in the spring of 2016, it’s timing and limited numbers ind ...
Return of the Méhari?

Return of the Méhari?

Doubtfully looking like the image above, a comeback for the Méhari, albeit modernized, will be shown on September 15 at the Frankfurt Motor Show.  Citroën will present a concept car developed around its C4 Cactus and inspired by the mythical Mehari.  Citroën CEO Linda Jackson first alluded to t ...

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