Citroën to be “Trimmed” as Part of Stellantis’ Overall Brand Strategy
The company intends to reposition brands such as Citroën, Opel, and Alfa Romeo into regional or niche roles.
The company intends to reposition brands such as Citroën, Opel, and Alfa Romeo into regional or niche roles.
In this case a Citroën Jumpy with Ram style headlights, front end and a few Ram nameplates and logos tacked on for good measure.
The decisions made will shape not only the fate of several historic brands, but also Stellantis’ ability to remain competitive in an increasingly crowded market.
With Antonio Filosa set to officially become Stellantis CEO on June 23, earlier this month it was announced that he has chosen to lead Stellantis from Detroit, Michigan.
Tim Kuniskis who retired as head of the Dodge and RAM brands back on June 1 of this year, has returned.
Stellantis CEO Carlos Tavares presented his strategic plan for the company to 2030, but only once was there specific mention of Citroën.
Access further archives on our Archive Documents page.