Édouard George To Assume Responsibility for Citroën and DS Automobiles in France

Effective November 2, 2026, Édouard George will assume responsibility for Citroën and DS Automobiles in France. This appointment is part of a new, joint organizational structure for both brands, under the global leadership of Citroen CEO Xavier Chardon.

A shared management committee will support the development of both brands within the French market.

According to the Stellantis media release, Citroën and DS Automobiles will each retain their own distinct identity, positioning, and sales strategy.