Embodying the core values that have always defined the 2CV: affordability, lightness, practicality, versatility and distinctive character.
Citroen shows a 2 CV concept, faithful to the spirit of the original yet designed for tomorrow: fully electric, to be made in Europe with a target price of €15,000.
It will be shown alongside DS Automobiles new DS N°7 ÉLYSÉE but with no mention of Citroën.
Notably absent were the DS and SM—which still appear to be associated with and marketed through DS Automobiles.
Stellantis announced a new Board of Management of both Citroën & DS Automobiles brands reporting to Xavier Chardon, CEO of Citroën & DS Automobiles.
It remains to be seen if the brands will merge to be one in the future.
The book explores the visual development of the logo, its application on vehicles, dealership facilities, advertising material and press publications.
Fiat has the taken the innovation introduced by Citroën to be the Stellantis brand that will lead the company’s effort to offer simplicity and accessibility.
The C3 was recognized as the most user-friendly vehicle on the market.
Citroën announced today that it is joining forces with Omar Sy to promote the brand and for the duration of the campaign, Citroën becomes “Sytroën.”
