Citroën to be “Trimmed” as Part of Stellantis’ Overall Brand Strategy
The company intends to reposition brands such as Citroën, Opel, and Alfa Romeo into regional or niche roles.
The company intends to reposition brands such as Citroën, Opel, and Alfa Romeo into regional or niche roles.
Along with the appointment on Monday, February 3 of Xavier Peugeot to head DS Automobiles brand and oversee Heritage, Stellantis announced additional management shake-up structure; Chief Software Officer Yves Bonnefont, a veteran of both Stellantis and previously Peugeot owner PSA, is leaving the group. Stellantis also said it was giving …
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