It was announced on Nov. 3 2014, that effective immediately Xavier Peugeot has been appointed Director of Product Planning for Citroën, reporting directly to Linda Jackson, CEO of the Citroën brand.
Xavier, aged 50, holds a master’s degree in management from the Sorbonne and a post-graduate diploma from Dauphine University. He joined the PSA Peugeot Citroën Group in 1994.
He has held a number of positions in sales and marketing, including Director of the Peugeot Netherlands subsidiary between 2005 and 2007 and Director of Marketing and Communications for the Peugeot brand between 2009 and 2011, during which time he oversaw the launch of the new Peugeot brand project from early 2010.
Since 2012, in his capacity as Director of Product Planning for Peugeot, Xavier has made a major contribution to building a global, coherent product range for the brand. He takes over from Thomas d’Haussy, who has taken on new responsibilities within the Group.
Xavier Peugeot is the brother of PSA chairman Thierry Peugeot. We wonder if Mr. Peugeot will be bringing along with him more of his namesake’s influence into Citroën.