Citroën is the latest recipient of an Electrifying.com Green Hero award for its Oli concept car, described by the judging panel as being an example of ‘clean sheet thinking’.
Hailed by Electrifying.com’s experts* as the most important car of the last decade, the Oli is Citroën’s laboratory on wheels that demonstrates sustainable and affordable alternatives to conventional automotive design.
This test-bed for new technology is said to show the direction Citroën is heading with its next generation of electric cars, focusing on weight saving, efficiency and simplicity of materials and answering many of the criticisms leveled at battery-powered cars.
Founder and CEO of Electrifying.com Ginny Buckley said: “To say that the OIi is the most important electric car we’ve seen in a decade is a big claim; but alongside a host of excessive, expensive electric cars the Oli stands out for its thoughtful approach to minimizing its environmental footprint, the groundbreaking use of recycled materials and its fresh, creative design. Many manufacturers talk about sustainability but it’s refreshing to see Citroën actually putting it at the heart of what it does.”
Although electric vehicles are zero-emission at the tailpipe, the carbon footprint of a car starts at its inception, during the manufacturing and sourcing of materials stage and at the end of its life. Electrifying.com’s experts believe this is the next area the industry needs to focus on, and that it will become the subject of increased scrutiny by consumers and legislators as electric cars are increasingly becoming ‘the new norm’.
* Electrifying.com’s experts for selection of the Green Hero Award are; founder Ginny Buckley, editor-in-chief Tom Barnard along with a panel that consists of; Vice Chairman and CEO of Switch Mobility Andy Palmer, UK Future Mobility Lead at Ernst & Young Charlie Simpson and Associate Professor and Engineer at Birmingham City University Laura Leyland.