Citroën Goes Underground in Paris to Announce Their New 2CV

For the showing of their fresh take on the iconic 2CV, Citroën took over all advertising in a busy Paris subway station to put up teaser pics of what they have indicated will be an affordable electric integration of their next generation 2CV. Remco Streefkerk took these photos in the Pte de Versailles subway station on October 6.

Quite a clever marketing approach to entice Parisians crammed into the Paris Metro to invest in upward mobility!

Details are scant with Citroen saying; “An umbrella was once enough 2 describe it. Not anymore”.

Will it be like we predicted in mid-May when Citroën confirmed they were working on the project? We shall soon see as it is reportedly to be unveiled on October 11.