Citroën Canada’s 1960’s pitch to purchase abroad

Julian Marsh from the UK (famous for the Citroënet website) sent us this scan of a 1965 brochure from Citroën Canada advocating purchasing a Citroën in Europe while on vacation and then importing it to Canada.   See: https://www.citroenet.org.uk/foreign/canada/canada-3.html

We like the part on the bottom where they will give you shipping advice but won’t take responsibility for getting the car safely to Canada.  If you wanted that assurance, you bought from a Citroën dealer in Canada!  

Julian notes that he likes the broken English too – it’s dreadfully amateurish – even by the standards of the day.  Just one of the many reasons they failed in North America.  

 

 

 

1 comment

  1. Julian notes that he likes the broken English too – ‘ it’s dreadfully amateurish – even by the standards of the day. Just one of the many reasons they failed in North America.’

    Was this the real reason why Citroëns would have failed in North America?
    I thought it was something to do with the bumpers, not the broken English, because Citroens were here up until 1972.

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