Citroën has disclosed plans to launch its C3 in India in the first half of the next year to get into the fast-growing sub-4 meter segment.
The company said that the C3 will be the first model in a family of three vehicles aimed at the international market, developed and produced in India and South America. The model will be launched in those two regions over the next three years, Citroën said.
Vincent Cobée, CEO, Citroën, said, “Ensuring Citroën’s future requires a greater international presence, by becoming stronger in all the markets in which we operate, including South America, the Middle East, Africa, Asia and China, and by opening up to others, including India, which will soon become the third-largest market in the world.”
“New C3 is a vital part of this international ramp-up and the first stage of the growth strategy. This hatchback, less than 4m long, is aimed at a major segment in India and South America. Modern, connected and tailored to local uses, it is perfectly placed to support Citroën’s growth,” he added.
No details were provided about engine sizes to be offered or if it will be offered in 100% electric form.
Saurabh Vatsa, Citroën Brand Head, India, said, “The C3 is being introduced in a B-segment, which is highly competitive in India but has the potential to expand and grow further. It was important for us to stand out in this segment and create a differentiated and an aspirational car. This segment is seeing a lot of young buyers who want a sub-4 metre car, which is an extension of their personality. The C3 is positioned in that sweet spot and will appeal to the young generation of customers in India, who are looking for differentiated experiences.”
The Indian market is an extremely competitive one for Citroën. KIA for example has been growing significantly, surpassing cumulative sales of 300,000 units (a 76% increase) as of July. It is an achievement made by KIA in less than 2 years of its entry into India. It is the fastest record achieved among carmakers entering India.
The C5 Aircross is already available in India, imported as CKD-kits (also knockdown kits — a collection of parts required to assemble a product) and assembled locally.
