Citroën’s Cute GS Themed Video For Their New C4

As part of the launch campaign for their totally new G4, Citroën decided to hark back to the GS with a clever ad that shows three generations of a family that experience Citroën’s accomplishments in engineering a compact segment car. 40 years ago they bought a GS and today a new G4 resides in the driveway. The ad is all about the ‘Oh La La’ reactions to both. (You have to admire them for having the courage to show today’s child being typically apathetic.)

While new C4 is a compact SUV, rather than the sedan form of the classic GS, (aren’t all compacts becoming SUVs these days?), it replaces the previous C4 and C4 Cactus of similar size, while delivering a fresh and distinct style in today’s crowded SUV market.

Available in gas, diesel and 100% electric versions, going all electric gets you a 100 kW (136 hp) motor with a range of 350 kms and quick charging ability that replenishes back to 80% capacity in just 30 minutes.

The front end, with its V-shaped signature lighting, incorporates Citroën’s new aesthetic standards, foreshadowed by CXPerience Concept, Ami One Concept and 19_19 Concept and instigated by their new C3 in early 2020. With the C4, the natural development of Citroën’s front end signature encompasses double-stage headlights and chrome chevrons stretched across the entire width of the vehicle to the daytime running lights at the top and to the headlights below.

The V theme carries to the rear with a similar treatment of the taillights.

On-board comfort has been a priority with the benefits of the Citroën Advanced Comfort® programme; Progressive Hydraulic Cushions® suspension, Advanced Comfort seats and Citroën Smart Pad Support™ — a world premiere feature. The Advanced Comfort experience is enhanced by 20 driving assistance technologies including Highway Driver Assist, a level 2 semi-autonomous driving system and 6 connectivity technologies.

With a long wheelbase (2,670 mm) the C4 aims to be ‘best of class’ in the compact hatchback segment in terms of dimensions: 4,360 mm long, 1,800 mm wide, 1,525 mm high. Thanks to its elevated stature, it offers a higher eye-point than the competition (1.22 m), to take advantage of increased visibility while driving.

A good explanation of the new C4 can be viewed here:

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