DS Sales Continue to Slide as Citroën Refocuses Brand Identity

The numbers are in on the success of the DS brand spun off from Citroën, and as we and many of our members predicted, it has been a debacle.  As the sales figures below illustrate, there has been a downward spiral for DS brand sales year after year since its launch in 2012.   

DS Worldwide sales – by year:

2012 – 129,000
2013 – 122,694
2014 – 118,472
2015 – 102,335
2016 – 85,981
2017 – 52,860

Well, at least we can now say; “Told you so!” 

So, how is Citroën doing in the PSA Group?  At the Automotive News Europe Congress in Turin, Italy, held on June 5 and 6, 2018, Richard Meyer, 53, the brand’s future product planning director, granted an interview to Autonews.com.  He credited Citroën CEO Linda Jackson for laying out a roadmap for the company’s reinvention shortly after being named to her post in 2014. 

  Richard Meyer

Meyer claimed that Citroën’s core model strategy is now on track, with five new vehicles, including successful global launches of the C3 Aircross and C5 Aircross, Citroën’s first SUVs.  But he didn’t disclose much else in response some probing questions from Automotive News Europe Correspondent Peter Sigal.  Read the full interview here: http://www.autonews.com/article/20180910/OEM02/180919976/citroen-shapes-international-brand-identity

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