Stellantis unveils strategic plan to 2030 with little mention of Citroën

Yesterday Stellantis CEO Carlos Tavares presented his strategic plan for the company to 2030. Called ‘Dare Forward 2030’, he committed the company to be the industry champion in climate change mitigation, becoming carbon net-zero by 2038, with a 50% reduction by 2030.

As part of that leadership, a target has been set for 100% of sales in Europe and 50% of sales in the United States to be battery-electric vehicles (BEVs) by the end of this decade. The plan is to have more than 75 BEVs and reach global annual BEV sales of 5 million vehicles by 2030. But only once was there specific mention of Citroën and that was when Tarares referred to ordering of commercial trucks.

The ‘Dare Forward 2030’strategy is based on 6 BEV platform sizes, that will be the common base to the plethora of vehicle offerings to which brand differentiation will be achieved by distinctive packaging for customer segments. The event was light on detail about how that will be achieved by brand other than to say that Jeep and Ram are doing well. Introduction of Jeep BEV will commence in 2023 and Ram a year later. Jeep and Maserati will lead a new focus on China.

Stellantis will move towards a significant portion of sales occurring online through an order process for all markets that will provide customers with a “1 click access point”. In 2021, 100,000 vehicles were sold online. He hopes to double that each year — with 800,000 vehicles sold in 2024, and by 2030 one-third of online sales will come from online customers.

With ‘Dare Forward 2030’ Stellantis also commits to becoming the industry champion in the fight against climate change, reaching carbon net zero emissions by 2038. “Stellantis will be the industry champion in climate change mitigation, becoming carbon net zero by 2038, with a 50% reduction by 2030. Taking a leadership role in decarbonization, as well as a decisive step forward in the circular economy, is our contribution to a sustainable future” said Tavares.

Other highlights in the plan:

• Reach one-third of global sales online in 2030; launch a global digital marketplace offering customers a seamless journey through the entire Stellantis galaxy of products and services
• Circular economy “cradle-to-cradle” business unit
• More autonomy to seven accretive businesses: mobility, financial services, pre-owned cars, aftermarket, data as-a-service, circular economy, commercial vehicles
• Commercial vehicle market powered by 26 new launches and electric offerings in all segments, including new Ram 1500 BEV
• More than 25% of global Net Revenues coming from regions outside Enlarged Europe and North America
• China: Plan for asset-light business model to reduce fixed costs and limit exposure to geopolitical risk, with Net Revenues of €20 billion
• Specific U.S. product offensive of more than 25 all-new BEVs
• New car revenues from premium and luxury vehicle segments to increase fourfold
• Women to hold at least 35% of leadership roles
• Double the number of leaders with profit and loss responsibility 
• Increase planned battery capacity by 140 gigawatt-hours (GWh) to approximately 400 GWh
• Expand hydrogen fuel cell technology to large vans in 2024; first U.S. offering in 2025; further expands to heavy-duty trucks
• With Waymo, pave the way for sustainable “Delivery as a Service”
• Announce Stellantis Corporate Venture Fund with €300 million initial funding for advanced technologies adoption

You can watch the entire presentation here: https://www.youtube.com/watch?v=Awv9-qt33J0&t=2338s