Citroën to be “Trimmed” as Part of Stellantis’ Overall Brand Strategy
The company intends to reposition brands such as Citroën, Opel, and Alfa Romeo into regional or niche roles.
The company intends to reposition brands such as Citroën, Opel, and Alfa Romeo into regional or niche roles.
The decisions made will shape not only the fate of several historic brands, but also Stellantis’ ability to remain competitive in an increasingly crowded market.
Tim Kuniskis who retired as head of the Dodge and RAM brands back on June 1 of this year, has returned.
FCA Heritage to open Conservatorio in Turin Italy and unveils new website.
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