With the merger between FCA (Fiat Chrysler Automobiles) and PSA soon to be finalized, last week FCA Heritage, the history part of FCA, provided updated information about their new Conservatorio (Italian translation of Conservatoire)” in Turin, Italy. The FCA Heritage brands are Alfa Romeo, Fiat, Lancia and Abarth.
FCA Heritage was developed in 2015 with the objective of protecting, preserving and enhancing the historical heritage of the Alfa Romeo, Fiat, Lancia and Abarth brands, putting information in context through communication activities and services dedicated to collectors. and lovers of vintage cars.
Among the various initiatives of the Heritage department, was the creation of a large exhibition space in Turin, set to open shortly its doors to visitors as soon as the green light will be given by the Italian authorities as the country re-opens after the Covid-19 pandemic.
Turin (Torino in Italian) is the capital city of Piedmont in northern Italy, known for its refined architecture and cuisine.
The new home of FCA Heritage is located in an industrial building in the Mirafiori area housing over three hundred cars from the company collection. “It is a magical place, an exciting dive into the history of Italian motoring” claims Roberto Giolito, head of FCA Heritage. The Conservatorio’s address is Via Plava, 86, 10135 Torino. Guided tours are available by appointment.
Equally impressive is their new website with an important section dedicated to “Stories”. “Every classic car is the custodian of at least two stories” says Giolito. “The first is that of the car itself, from its origin to sporting results, technical specifications and style. The second is the story of those who owned the car.”
A wide selection of articles dedicated to vintage cars of the Alfa Romeo, Fiat, Lancia and Abarth brands are available to visitors. The available material ranges from the stories of the most iconic models, to the testimonies of customers who requested the various services from the department, to interviews with famous people between owners and enthusiasts. The website URL is: https://www.fcaheritage.com/en-uk
Fans, or simply the curious, can always stay informed about the latest news on the site by subscribing to the free FCA Heritage newsletter.
Their Conservatorio (Italian translation of Conservatoire) provided the following information:
An overview video “Heritage Hub” of the Conservatorio building), 15.000 square meter facility:
The Press Kit (engl., PDF):