Fiat is Stealing Citroën’s Thunder
Fiat has the taken the innovation introduced by Citroën to be the Stellantis brand that will lead the company’s effort to offer simplicity and accessibility.
Fiat has the taken the innovation introduced by Citroën to be the Stellantis brand that will lead the company’s effort to offer simplicity and accessibility.
Citroën officially announced its decision to launch a new model inspired by the spirit of the legendary 2CV.
Stellantis will not eliminate any of its 14 automotive brands, but the operations of DS Automobiles will be folded into Citroën.
The company intends to reposition brands such as Citroën, Opel, and Alfa Romeo into regional or niche roles.
This disparity highlights the complex dynamics of executive pay, especially during periods of significant company losses.
The decisions made will shape not only the fate of several historic brands, but also Stellantis’ ability to remain competitive in an increasingly crowded market.
Citroën made a grand return with a massive display featuring their ELO MPV concept along with seven historic models.
With Antonio Filosa set to officially become Stellantis CEO on June 23, earlier this month it was announced that he has chosen to lead Stellantis from Detroit, Michigan.
He will officially be CEO from June 23, when he will also announce a new leadership team.
What decisions he may make as to the future of Citroën and DS Automobiles brands in Stellantis will no doubt come under close scrutiny.
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