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If PSA Plans Only to Sell Peugeots in the USA, Why is this DS7 here?

If PSA Plans Only to Sell Peugeots in the USA, Why is this DS7 here?

This DS7, spotted recently with Georgia license plates, makes us wonder what's up with PSA's commitment to return to selling cars in the USA?Why is a DS7 over here when they have stated that Peugeot will be the brand they will be re-introducing? Since PSA now has headquarters in Atlanta, it's probab ...
Peugeot Selected To Be PSA’s Return To North America

Peugeot Selected To Be PSA’s Return To North America

PSA’s CEO Carlos Tavares confirmed on Feb 26 that the company will reintroduce Peugeot vehicles as part of a 10-year plan to sell cars again in North America.Larry Dominique, PSA's North America chief, stated that Peugeot is the “best fit” for the North American market, based on consumer awar ...
The New York Times takes a spin on Peugeot’s return to the U.S.

The New York Times takes a spin on Peugeot’s return to the U.S.

by George Dyke.....On November 13 The New York Times featured an article titled "Peugeot Returns to U.S. to Help People Get Around, but Not With Its Cars" saying that the company is thinking smaller, rolling out a mobility app, but also bigger:  The move is about the future of the car market as ...
PSA Picks 15 States and 4 Canadian Provinces for Car Sales

PSA Picks 15 States and 4 Canadian Provinces for Car Sales

Larry Dominique, CEO of PSA Group North America, told reporters after an Automotive Press Association meeting in Detroit, that he has narrowed 15 states and 4 Canadian provinces as top picks and possible points of entry for sales as PSA Group continues to ramp up plans to return to North America.&nb ...
Larry Dominique Describes How PSA is Getting Back in the USA

Larry Dominique Describes How PSA is Getting Back in the USA

John McElroy's Autoline Detroit provides excellent, professional insight into the global automotive industry.   This week's episoode covers a topic that will be of special interest to SFRCCC members, namely the return of Groupe PSA to America with Free to Move.  Here's the show s ...
In Opel We Trust – Analysis of PSA’s Return to the U.S. Plans

In Opel We Trust – Analysis of PSA’s Return to the U.S. Plans

Editorial:  We are dumbfounded by PSA’s recent announcements of their return to the USA.  The most recent stating that they are locating their head office in Atlanta, emulating the decision of Mercedes Benz (PSA's aspiring target?) to locate there.  Mercedes however ...
PSA Group Announces Atlanta as US Headquarters

PSA Group Announces Atlanta as US Headquarters

PSA Group announced on Tuesday that it has chosen Atlanta, Georgia for its U.S. headquarters.  The site will be opened in February and initially house a core team focused on steering the execution of the automaker's U.S. strategy."We looked at every aspect of the Atlanta community and found it ...
Another Update to the Peugeot/Citroën North American Return Strategy

Another Update to the Peugeot/Citroën North American Return Strategy

At the North American International Auto Show in Detroit, PSA CEO Carlos Tavares announced that the company has “people working on cars now” for the U.S. market. Tavares went on to say that as part of PSA Group's return to North America it is asking some Opel engineers based in Ruesselsheim, Ger ...
Larry Dominique to Head PSA’s Return to North America

Larry Dominique to Head PSA’s Return to North America

Yesterday PSA (Peugeot, Citroën, DS and now Opel and Vauxhall) announced that it is taking its first significant step to re-enter the U.S. market by naming former TrueCar and Nissan executive Larry Dominique to spearhead the project.  Larry DominiqueDominique, 54, will be senior vice president ...

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