Design Lead Change at Citroën
Effective November 2, 2026, Sandeep Bhambra is appointed Head of Design for the Citroën and DS Automobiles.
Citroën to be “Trimmed” as Part of Stellantis’ Overall Brand Strategy
The company intends to reposition brands such as Citroën, Opel, and Alfa Romeo into regional or niche roles.
Finally — Time for Brand Reckoning at Stellantis?
The decisions made will shape not only the fate of several historic brands, but also Stellantis’ ability to remain competitive in an increasingly crowded market.
Stellantis to Maintain DS Brand in China Despite Disappointing Sales
DS Automobiles will keep selling cars in China and next year will unveil a new plan to boost disappointing sales.
Stellantis to Bank on Opel to Rejuvenate China Sales
If Citroën and Peugeot compete in essentially the same market segment, they could cannibalize Opel’s sales and the brand’s foray into the Chinese market.
Citroën — The Obscure Brand in Stellantis
We find it telling that Stellantis press releases mention most of the brands assimilated into the new company, but Citroën seems to be absent in many.
PSA Invests In Two New EV Battery Cell Plants
Citroën to benefit from PSA investment into two EV battery cell plants to be built in Europe.
Opel Transforms Under PSA
PSA’s strategy, since acquiring Opel from General Motors, of sharing as many elements as possible with its new subsidiary is starting to pay off.
In Opel We Trust – Analysis of PSA’s Return to the U.S. Plans
Editorial: We are dumbfounded by PSA’s recent announcements of their return to the USA. The most recent stating that they are locating their head office in Atlanta, emulating the decision of Mercedes Benz (PSA’s aspiring target?) to locate there. Mercedes however had reason because of their manufacturing plant in the …
Another Update to the Peugeot/Citroën North American Return Strategy
At the North American International Auto Show in Detroit, PSA CEO Carlos Tavares announced that the company has “people working on cars now” for the U.S. market. Tavares went on to say that as part of PSA Group’s return to North America it is asking some Opel engineers based in …