70th Anniversary of the DS to be Celebrated at Retromobile, but…

• To celebrate the seventieth anniversary of the DS’s launch at the 1955 Paris Motor Show, DS Automobiles is to partner Retromobile 2025.
• The official poster for Retromobile 2025 features the DS Balloon, a promotional tool that symbolises extraordinary comfort.
• The 49thRetromobile show will take place from 5 to 9 February 2025 at Paris Expo, Porte de Versailles.
• Brand founded in 2014, DS Automobiles builds on the heritage left by the DS and SM.

The above is directly from the press release as is the following, but note that there is not one mention of Citroën in any of it. DS Automobiles continues to whitewash it’s Citroën heritage and the timing of the press release on June 28, two days before the closing of Citroën and DS Conservatory (a.k.a. Le Conservatoire), is without a doubt, not coincidental.

It is sinful that Stellantis will let DS Automobiles (formed in the “Groupe PSA” era) celebrate 70 years of the original DS at Retromible without any acknowledgement that it is a Citroën and that Citroën’s innovation creating the DS and enhancing it throughout the time it was offered, is why it is being showcased.

Here is the balance of the press release:

A masterpiece of innovation and the French art of travel, the DS is celebrating its seventieth anniversary in 2025. Launched in 1955 at the Paris Motor Show, this now iconic model made an instant impact on the public, represented by the thousands of order forms signed during the show.

Intended to reflect French industry avant-garde through its unique technical architecture, sleek design, driving pleasure, comfort and safety, the DS has earned legendary status, becoming a symbol of art that goes beyond the automotive world.

The official poster for Retromobile 2025 showcases the DS Balloon designed by advertising executive Claude Puech, one of the major players in the launch of the DS. Produced in 1959, this campaign emphasises first-class comfort inside a DS in an original and impactful way, a comfort in the genes of the Brand.

It features a DS 19 in the “Tortoiseshell blonde” orange colour sitting on four large balloons instead of its wheels, which represent the spheres of the hydropneumatic suspension, all of which seem to float on the water. The photos, elevating the DS to the rank of an avant-garde work of art, have travelled around the world and contributed to the influence of the DS through the decades.

Retromobile 2025 will be one of the highlights of the seventieth anniversary celebrations for the DS, the programme for which will be revealed shortly.

PRESS CONTACTS

Marie GUIDOLIN : + 33 (0) 6 88 21 65 70 – marie.guidolin@dsautomobiles.com
Christophe CHATEAU : +33 (0) 6 72 83 19 66 – christophe.chateau@dsautomobiles.com
Jean-Sébastien SERDA : + 33 (0) 6 78 15 98 94 – jeansebastien.serda@dsautomobiles.com

ABOUT DS AUTOMOBILES

Driven by the spirit of the avant-garde and backed by an exceptional heritage, the DS brand, born in 2014, aims to embody the French art of travel. Remarkable products, discernible French luxury savoir-faire, coupled with a suite of bespoke services, DS Automobiles offers a unique experience before, during and after every journey.

Designed for customers looking to stand out who want to travel the world and enjoy every moment, DS models combine refinement and technology. With DS 3, DS 4, DS 7 and DS 9, the DS brand offers a global range.

Based on numerous records since its entry into Formula E in 2015, including double Teams’ and Drivers’ titles, DS Automobiles is at the forefront of electrification by already selling each of its models with an electrified version. Under the E-TENSE label, DS Automobiles offers 100% electric powertrains as well as plug-in hybrids with up to 360 horsepower and 4-wheel drive. From 2024, every new model launched by DS Automobiles will be 100% electric.

For its discerning customers, DS Automobiles has crafted a suite of exclusive services, called “ONLY YOU, a wealth of attention.”

With a presence in 41 countries, the DS brand has created and is developing an exclusive distribution network that includes 450 DS STORES throughout the world.

Follow news from DS internationally on www.DSautomobiles.com @DS_Automobiles

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ds-press@dsautomobiles.com – France http://fr-media.dsautomobiles.com – International : http://int-media.dsautomobiles.com