New Book: “Iconique Double Chevron” – The Story of an Icon
The book explores the visual development of the logo, its application on vehicles, dealership facilities, advertising material and press publications.
The book explores the visual development of the logo, its application on vehicles, dealership facilities, advertising material and press publications.
Citroën had argued successfully in a French court that car buyers could be confused by the similarity.
All the legendary Citroën logos feature an illustration of two helical gears, which were patented by André Citroën.
On July 5 – 7, the Citroën will be present at the 19th Düsseldorfer Frankreichfest and on Friday, July 5th, will stage an oversized “double chevron” formed from historic Citroëns
Access further archives on our Archive Documents page.