Citroën is celebrating its 100th anniversary this year with numerous events all over the world. On July 5 – 7, the brand will be present at the 19th Düsseldorfer Frankreichfest and on Friday, July 5th at 11:30 am, will stage an oversized “double chevron” formed from historic Citroëns on Düsseldorf’s Burgplatz so that the logo can be seen from the air.

Throughout the weekend, the brand’s new flagship, the Citroën C5 Aircross SUV, will also be presented in a stylish and high-quality “container” on Burgplatz. Interested parties will be able to experience the “next generation” SUV in a sheltered atmosphere modelled on the showroom concept “La Maison Citroën”.

C5 Aircross SUV

In addition, the the CXPERIENCE concept car will be displayed on the Rhine bank promenade. With this concept, which was presented to the public for the first time at the 2016 Paris Motor Show, the brand is keeping its promise of “Be Different, Feel Good” in the premium vehicle segment as the CXPERIENCE stands out with its striking silhouette and perfectly embodies the Citroën Advanced Comfort® range.

CXPERIENCE Concept

Since 2001, Düsseldorf’s Old Town has been transformed into a “Petit Paris” in the run-up to the French national holiday on 14 July. At this year’s France Festival, the inner courtyard of the town hall, the Burgplatz square and the Rhine promenade are all dedicated to Red, White and Blue” to convey a French flair.

They did something similar back in 2015 with the 60th anniversary of the DS: