If you visit Paris these days, 1 kilometer away from the Eiffel tower, in a building that has been a Peugeot dealership since 1923, you will find La Maison Citroën.

After Citroën closed its C42 showplace on Paris’ Champs-Élysées, the Brand decided to focus on an urban architectural concept of hybrid car dealerships that immerse customers in a distinctive experience that combines well-being and technology.

They wanted to follow along the concept already unveiled at Citroën’s trade shows — embodying the Brand’s marketing message “Be Different, Feel Good”.

In April 2017 Citroën chose 39 Rue Saint-Didier in Paris as a pilot for the concept of the urban “City Store” La Maison Citroën®. Check it out:

La Maison Citroën® is now represented at 100 sales locations around the world, including in Belgium, China, Colombia, South Korea, Finland, France, Greece, Guatemala, Japan, Malaysia, Morocco, Singapore and the Netherlands.

Hugo Semichon is the Paris store’s Director and he provides a tour in this video: