It was announced today that, Xavier Peugeot becomes CEO of DS Automobiles. He succeeds Olivier François, who has been at the head of DS Automobiles since July 2023.
Olivier François continues his strategic missions within Stellantis, by taking over the management of the new Marketing Office entity, while retaining that of the FIAT brand.
Xavier Peugeot, 60, holds a Master’s degree in management and a Master’s degree from the universities of Paris la Sorbonne and Paris Dauphine respectively, and joined the PSA Peugeot Citroën group in 1994. He held various positions in sales and marketing, including that of Director of the Peugeot Netherlands subsidiary between 2005 and 2007, and that of Marketing and Communication Director of the Peugeot brand from 2009 to 2011.
In 2012, as Director of Peugeot Product, he made a major contribution to building a coherent and global range for the lion brand. In 2014, he took over as Director of Citroën Product and drove the renewal of an attractive range aimed at making mobility accessible to all.
In 2019, he became Director of the Commercial Vehicles Business Unit, for PSA and then Stellantis.
Xavier Peugeot now reports to Jean-Philippe Imparato, COO Enlarged Europe within the Group.
As DS Automobiles has just celebrated its tenth anniversary and 2025 kicks off with the celebration of the 70th anniversary of the iconic 1955 DS followed by the global launch of its new 100% electric flagship, DS N°8, Xavier Peugeot is quoted today saying,
DS Automobiles is a young Brand with solid foundations and an exceptional heritage based on an iconic model, the DS, which is celebrating its 70th anniversary this year. I would like to salute the commitment of my predecessors, particularly Olivier, who has worked to develop it over the last two years. I am proud to join the teams that have shown their motivation and ability to create a unique universe in the automotive industry. We will continue to write this story to advance the influence, image of excellence and expertise of DS Automobiles throughout the world.
As of February 3, 2025, Xavier PEUGEOT is also appointed HEAD OF HERITAGE.
ABOUT DS AUTOMOBILES
Founded in Paris in 2014, DS Automobiles, a premium brand, aims to embody the art of French travel. With an exceptional heritage, that of the 1955 DS, and nourished by the richness of French culture, DS Automobiles offers a global and diversified range with DS 3, DS 4, DS 7 and N°8.
Designed for a clientele in search of distinction who want to travel around the world and enjoy every moment, DS creations stand out with their charismatic style, interior refinement, sophisticated technologies and first-class comfort. Combined with a tailor-made service program, they offer a unique brand experience before, during and after each trip.
With numerous records since its involvement in Formula E in 2015, including two double Team and Driver titles, DS Automobiles is asserting itself at the forefront of electrification and markets each of its models in an electrified version. The Brand offers both 100% electric engines and plug-in or rechargeable hybrids up to 360 horsepower and equipped with 4-wheel drive. In 2025, DS Automobiles is accelerating its transition to all-electric with the arrival of N°8, a new model offering up to 750 kilometers of autonomy.
Present in 40 countries, the DS brand has an exclusive distribution network with nearly 450 DS STORES around the world.